context: gallery wall
"A peaceful evening"
Same image every time. Change the
frame
, the
context
and the
caption
around it — and watch what it means.
FRAME
Gilt gallery
Cheap clip
Torn poster
CONTEXT
Gallery wall
Supermarket
Protest fence
CAPTION
"A peaceful evening"
"For sale: $4.99"
"What we’re losing"
You never touch the picture. Recontextualising means changing the
room it sits in
— and the meaning follows.