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← Speak the Speech
Concept · 4 steps · NESA EN4-URB-01

Rhetoric: Ethos, Pathos & Logos

The full climb — from why persuasion splits into exactly three, all the way to hearing the mix in a real speech and balancing your own. Four short steps, each with its own toy to play with.

1 Where it comes fromWhy every attempt to persuade pulls one of three levers. Flick them and win the crowd. 2 How to do itRead a line, name the appeal — with a speech annotator to lock it in. 3 Where it gets trickyBlended appeals, faked authority, and pathos that tips into manipulation. 4 Out in the wildReal speeches, reading the room, and balancing your own mix.
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