Your goal:
convince the town council to fund a new public water well.
THE CROWD
Ethos
character · the “who”
Pathos
emotion · the heart
Logos
logic · the head
Levers pulled
0
/ 3
Crowd won over
0
%
Flick a lever to add a line to your speech…
Pull all three
↺ Reset
One lever nudges the crowd.
All three together
— and the room is yours. That's why every great speech uses the lot.