Concept · 4 steps · NESA EN4-URB-01

Argument & Authority

The appeals were the toolkit. This is the structure — how you earn the right to be heard, then build a case that actually holds: claim, reason, evidence, link back. Four short steps, each with its own toy to play with.

1 Where it comes fromWho earns the right to be heard. Authority is earned trust — and it's tied to the topic. 2 How to do itStructure a case: claim → reason → evidence → link back. Build one and watch the order light up. 3 Where it gets trickyUnsupported claims, weak links, contradicting yourself, and borrowed authority. 4 Out in the wildRead a real argument's bones, then build your own case for a chosen crowd.

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Rhetoric — Ethos, Pathos & Logos

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Writing Your Spoken-word Piece